GDPR, Something Stringent Building Sway, Part VIII-d

The General Data Protection Regulation (GDPR) has significant implications for social media marketers, taking into account the implication for social media platforms, primarily revolving around the collection, processing, and storage of personal data through ads, posts, apps, code snippets, e.g.,  Facebook Pixel  and OpenGraph, and platform searches.

The main implications for social media marketers concern the acquisition of explicit consent from individuals/social media users for collecting or using their data for marketing purposes; Transparency, by giving clear communication about what data is collected and how it will be used, and; The recognition that individuals/users have data rights that include the right to access their data and to request its deletion.

Social media marketers must take precautions and follow procedures to update privacy policies, typically implemented on a parallel website, to comply with GDPR requirements, ensuring they are clear and accessible; Conduct thorough data audits—a wide-ranging assessment of all aspects of data gathering, storage, and usage in an organization—of all data to ensure compliance with GDPR, and; Implement robust security measures to protect personal data from breaches.

Social media marketers must follow protocols to minimize data collection, i.e., collect only the data that is necessary and keep it no longer than needed; Establish procedures to address users’ requests regarding their data rights under GDPR, and; Provide staff training to ensure they understand GDPR requirements and the importance of compliance.

Conclusion

Concerning the GDPR, social media platforms must obtain explicit consent from users before collecting or processing their data and they must recognize their data rights. The same stipulations apply to social media marketers whether they collect personal data through ads, posts, apps, code snippets, and platform searches. In addition, social marketers must update their privacy policies, conduct data audits, minimize the collection of personal data, and train their staff on the GDPR. It’s important to note that this post and the previous one in this GDPR series are general guidelines and not legal advice. For detailed procedures and legal compliance, consult with a legal expert in GDPR. This post is the last in the GDPR series.